Breaking box office records: Barbie movie's historic $1 billion success

Published 7 Aug 23 08:50 GMT by Emily Grant
Breaking box office records: Barbie movie's historic $1 billion success
Credit: Warner Bros.

This article is an update for an earlier story.

Barbie: The phenomenon that took the box office by storm

Warner Bros.' Barbie has become a mesmerising phenomenon, gearing up to hit that $1 billion global box office milestone.

Published 5 Aug 23 19:31 GMT
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Barbie, the beloved toy icon, has stormed the global box office, achieving a remarkable milestone of $1 billion in ticket sales. The success of the Barbie movie not only marks a financial triumph but also shatters barriers for female directors in the film industry. Directed by the talented Greta Gerwig, this cinematic masterpiece has become a trailblazer, rewriting the rules of the industry and leaving its mark in the history books.

Since its captivating debut over two weeks ago, Barbie's journey onto the silver screen has been nothing short of spectacular. Greta Gerwig's directorial prowess has catapulted her into the limelight, dethroning Patty Jenkins, the director of Wonder Woman, and making Barbie the biggest film ever to be directed by a woman. The numbers speak for themselves: the movie garnered an astounding $459 million from North American cinemas and an additional $572.1 million internationally, culminating in a breathtaking total of $1.0315 billion. These staggering figures, confirmed by media analytics firm Comscore, have left industry insiders Jeff Goldstein and Andrew Cripps, who oversee distribution at Warner Bros Pictures, in awe. "Barbillion has blown even our most optimistic predictions out of the water," they exclaimed in a joint statement.

Under the masterful leadership of Margot Robbie, who not only leads the cast but also takes the helm as a producer, the Barbie movie has cemented its place at the pinnacle of box office charts for three consecutive weeks. The film's rapid ascent to crossing the $400 million threshold in the US and the $500 million mark internationally is an achievement that stands unparalleled in the studio's history, even surpassing the iconic Harry Potter franchise.

Directed by the Oscar-nominated writer and director Greta Gerwig, and brought to life by the magnetic performances of Margot Robbie and Ryan Gosling as Barbie and Ken, the movie presents a captivating narrative that transports the beloved toy doll into the real world on a thrilling adventure. With Gerwig's creative genius, the film strikes a harmonious balance between broad comedy, camp, humanism, and musical elements, resulting in a universally appealing work that sparks both laughter and introspection. The success of the Barbie movie is a testament to the power of diversity and storytelling, resonating with audiences of all backgrounds.

In the realm of modern box office history, a mere 53 movies have managed to surpass the $1 billion milestone, a feat that Barbie has now achieved, solidifying its position as a cinematic phenomenon. However, Barbie's ascent doesn't stop here. The film holds the distinction of being the most significant movie directed by a woman, surpassing the previous record held by Wonder Woman's global total of $821.8 million. While movies co-directed by women, such as Frozen and Captain Marvel, have also left an indelible mark, Barbie's triumph is a testament to the singular vision and brilliance of Greta Gerwig.

Behind the scenes, the journey to bringing Barbie to life was not without its challenges. The movie was greenlit during a transformative period at Warner Bros Pictures under the leadership of individuals who dared to believe in this groundbreaking venture. Despite initial uncertainties, the project's budget grew from a proposed $80 million to $140 million, showcasing the studio's unwavering faith in the film's potential. As the movie continued production amid the studio's merger with Discovery, new heads Michael De Luca and Pamela Abdy provided invaluable support, allowing the filmmakers to refine their vision during post-production.

Breaking box office records: Barbie movie's historic $1 billion success
Credit: Warner Bros.

The collaborative efforts of Warner Bros., Mattel, Margot Robbie's LuckyChap, and the visionary Greta Gerwig have proven pivotal to Barbie's remarkable success story. Robbie's involvement as a producer from 2018 onwards and Gerwig's directorial prowess have been the driving forces behind this groundbreaking project. Barbie's impact reaches far beyond the silver screen; it's a testament to the transformative power of storytelling and the ability of filmmakers to defy conventions.

As the discussions surrounding a potential sequel simmer on hold due to ongoing industry strikes, Barbie's monumental success has already proven beneficial for the talent involved. Greta Gerwig, in particular, is taking a well-deserved pause to relish the success and envision her next steps. While the future of Barbie's cinematic journey remains uncertain, one thing is clear: the impact of this film has forever reshaped the landscape of cinema, inspiring a generation of storytellers to dream big and break barriers.

"In this moment, it's all I've got," Gerwig reflected in a recent interview with the New York Times. "I feel like that at the end of every movie, like I'll never have another idea and everything I've ever wanted to do, I did. I wouldn't want to squash anybody else's dream, but for me, at this moment, I'm at totally zero."

When the time comes to revisit the conversation about a sequel, anticipate negotiations that involve substantial figures and a continued celebration of the artistry that brought Barbie to life. The monumental success of the Barbie movie serves as a beacon of hope, proving that with determination, creativity, and unwavering faith, even the wildest cinematic dreams can become a reality.

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